News

Nardone Baker 'sold out' in China

Frank Nardone in ChinaThis is a first for our company, and we hope it is not the last time it happens. Just as Frank Nardone arrived in Shanghai to visit our sales partners and retailers, Chinese wine lovers discovered our wines and completely bought out supplies of Nardone Baker red wine varieties.

"It's one of those quirks of retailing, where consumers discover a new product and demand outstrips supply," muses Frank Nardone.

 

"It was a mixed blessing because I was hoping to observe Chinese consumers interacting with our red wines in the chain of fine gourmet stores that has chosen our wines for their Select Wine Section.

"However, it is always rewarding when your export partners witness the demand that our wine range can inspire when retailers grasp the importance of a brand and nurture it for the mutual benefit of consumer, retailer and producer.

"I have also noticed a similar situation developing in Shenzhen, where we have partnered with a smaller group of Fine Wine Stores."
Frank dismisses conventional wisdom which says Chinese consumers prefer sweeter, simple wines that they often mix with soft drinks or green tea.

"I made a special point of immersing myself into authentic, Chinese cuisine during my visit, often eating at small establishments in the company of my Chinese business partners.

"What struck me the most, was the comprehensive range of flavour combinations that make up Chinese cuisine.

"Where Western foods tend to be aptly described as salty, sweet, sour, spicy, etc, Chinese foods - authentic Chinese foods - are more complex, often they are combinations of sweet and salty, spicy and sour, etc.

"As more Chinese consumers discover our Australian wine styles, I am confident that they will embrace the subtle complexities of our wine in a way that far exceeds the conditioning of our Western palates.

"It is going to be an exciting time in this industry and Nardone Baker will be at the forefront, to accommodate and please the Chinese palate."

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Wine Quotes & Toasts

Drink no longer water but use a little wine for thy stomach's sake and thine often infirmities.

St. Paul, 1 Timothy 5:23

Good wine ruins the purse; bad wine ruins the stomach.

Spanish saying 

Wine is a constant proof that God loves us and wants us to be happy.

Benjamin Franklin 

Both to the rich and poor, wine is the happy antidote for sorrow.

Euripides

A meal without wine is like a day without sunshine."

Jean-Anthelme Brillat-Savarin 

Wine cheereth God and man."

Judges 9:13

Drink wine, and you will sleep well. Sleep, and you will not sin. Avoid sin, and you will be saved. Ergo, drink wine and be saved."

Medieval German saying 

What I like to drink most is wine that belongs to others.

Diogenes

Good wine is a good familiar creature if it well used."

Shakespeare 

Now is the time for drinking, now is the time to beat the earth with unfettered foot. "

Horace

Wine rejoices the heart of man and joy is the mother of all virtues."

Johann Wolfgang van Goethe

God made only water, but man made wine.

Victor Hugo

Wine is the pearl in the oyster of the grape.

Charles A. Nardone, Mirabella Ranch, Texas USA 

Wine is the most healthful and most hygienic of beverages."

Louis Pasteur

It is well to remember that there are five reasons for drinking: the arrival of a friend; one's present or future thirst; the excellence of the wine; or any other reason."

Latin saying 

Wine is bottled poetry."

Robert Louis Stevenson  

Quickly bring me a beaker of wine, so that I may whet my mind and say something clever."

Euripedes

A waltz and a glass of wine invite an encore."

Johann Strauss

Wine is sunlight, held together by water."

Galileo Galilei

A man hath no better thing under the sun, than to eat, and to drink, and to be merry."

Ecclesiastes 8:15

No thing more excellent nor more valuable than wine was ever granted mankind by God."

Plato

Contact Details

Nardone Baker Wines

Admin/Production
PO Box 386, McLaren Vale, South Australia, 5171, Australia.

Sales/Distribution:
10 Gray Street, Kilkenny, South Australia, 5009, Australia
Phone +61 8 8445 8100 
Fax +61 8 8445 8200

Or use our contact page